Armani Jeans is a bridge-line collection of denim-related clothing created in 1981 by Giorgio Armani. Unlike Armani's lower-end collection Armani Exchange, Armani Jeans is mainly sold in department stores instead of freestanding stores, although there are fifteen freestanding Armani Jeans stores in the world, in addition to an Armani Jeans Cafe in Milan. The colours used for Armani Jeans wholesale are more diverse than those found in his higher end lines or Armani Exchange, which feature monochromatic colour schemes and focus on cut and material over colour.